The buying path
- Product discovery → fit/stock/shipping questions → cart or checkout → fulfilment → support, review, and repeat purchase.
MMG for E Commerce and Retail
A customer who asks a question in a DM or leaves items in a cart has already shown intent. MMG treats that moment as seriously as a customer standing at the counter.
What this looks like
01
A product question through social media or WhatsApp gets answered while the customer is still interested.
02
An abandoned cart gets one useful nudge, not a wall of discount codes.
03
Ad spend shifts toward the products actually converting that week, not a fixed catalogue rotation.
What this looks like in practice
A stock enquiry sent through Instagram on a weekend, answered within the hour, ending in a sale that would otherwise have gone to a competitor who replied first.
A stronger industry fit
Plan around how e commerce and retail customers actually decide.
MMG uses these questions to shape a useful plan, then adapts it to your own offer, capacity, customer data, and market. The playbook is a starting framework, not a claim that every business works the same way.
What to learn first
- Product/SKU, variant, location, stock source, delivery/pickup option, customer question, and consent status for follow-up.
Where the money goes
- Gross margin after fulfilment and fees, conversion by channel/product, returns, stock turn, acquisition cost, and repeat purchase.
How growth can compound
- Useful product content → product page → purchase → service and review → relevant replenishment or cross-sell.
What to measure
- Product-page to cart and purchase rates, average order value, fulfilment time, return rate, contribution, and repeat rate.
Trust and safety
- Use verified inventory and pricing. Cart recovery, audience matching, and direct marketing require suitable platform connections, consent, and local compliance.
Recommendations depend on accurate business information. Publishing, messaging, ad spend, and third-party actions depend on supported connections, your permissions, and approval settings.