The buying path
- Job request → service-area and urgency check → photos or site assessment if needed → quote → scheduled job → completion and review.
MMG for Home Services
A home services business usually loses the sale before the job ever gets discussed, in the gap between someone asking for a quote and someone answering them. MMG closes that gap and keeps a record of what every lead was worth.
What this looks like
01
A quote request from a Google ad or the website reaches WhatsApp within minutes, not the next morning.
02
A quote that has gone quiet for two or three days gets a calm follow up instead of being left to fade out.
03
Demand that shifts with the season, geysers in winter, gardens in spring, gets reflected in where the budget goes that week.
What this looks like in practice
A geyser repair callout on a Tuesday afternoon, followed up twice over the next three days, ending in a booked job and a Proof Ledger entry showing exactly what led to it.
A stronger industry fit
Plan around how home services customers actually decide.
MMG uses these questions to shape a useful plan, then adapts it to your own offer, capacity, customer data, and market. The playbook is a starting framework, not a claim that every business works the same way.
What to learn first
- Job type, suburb, urgency, access constraints, preferred time, and what is needed for a reliable estimate.
Where the money goes
- Travel and labour time, materials, quote acceptance, repeat maintenance, and contribution by job type.
How growth can compound
- Completed job → permission-based review and referral → nearby demand; seasonal service reminder → booked maintenance.
What to measure
- Qualified quote requests, response time, quote-to-job rate, travel cost, completion, and referral share.
Trust and safety
- Never confirm a price, emergency response, licence, coverage area, or appointment until the operator verifies it. Collect only the location details needed to serve the request.
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