The buying path
- Discovery → menu/location fit → table or event enquiry → availability confirmation → visit → return visit.
MMG for Restaurants
A table enquiry has a short shelf life. If nobody answers quickly, the booking goes elsewhere. MMG keeps the response time short and the follow up consistent.
What this looks like
01
A booking enquiry for a weekend gets an answer while the weekend is still open to book.
02
A quiet midweek period gets its own push, rather than every day being marketed the same way.
03
A guest who enquired but did not book hears back once, at a sensible time, not repeatedly.
What this looks like in practice
A booking enquiry for a Saturday night, answered within minutes on the Thursday before, resulting in a confirmed table and a Proof Ledger entry showing the exact turnaround.
A stronger industry fit
Plan around how restaurants customers actually decide.
MMG uses these questions to shape a useful plan, then adapts it to your own offer, capacity, customer data, and market. The playbook is a starting framework, not a claim that every business works the same way.
What to learn first
- Date, party size, seating or event need, dietary request where volunteered, and verified table capacity.
Where the money goes
- Covers and spend by service period, booking no-shows, contribution by menu mix, delivery/platform fees, and repeat visits.
How growth can compound
- Good dining experience → consented review or referral → targeted quiet-period offer → return visit.
What to measure
- Booking enquiries, response time, confirmed covers, no-show rate, average spend from POS data, and repeat bookings.
Trust and safety
- Do not promise table availability or allergen safety without staff confirmation. Honour opt-outs and avoid fabricated scarcity or discounts.
Recommendations depend on accurate business information. Publishing, messaging, ad spend, and third-party actions depend on supported connections, your permissions, and approval settings.