The buying path
- Family enquiry → age/grade and intake fit → information or open day → application → admissions decision → enrolment.
MMG for Schools
A parent enquiring about a school is making one of the biggest decisions a family makes. MMG makes sure that enquiry gets a considered, human feeling response quickly, at every stage from a first question through to enrolment.
What this looks like
01
An enrolment enquiry gets a warm, informative reply the same day, not a brochure and silence.
02
A parent who enquired but did not apply gets one thoughtful follow up ahead of the next intake deadline.
03
Open day and intake dates get promoted with enough lead time to actually fill seats.
What this looks like in practice
An enquiry about Grade 1 enrolment sent during the school holidays, answered within a day, resulting in a tour booked for the new term.
A stronger industry fit
Plan around how schools customers actually decide.
MMG uses these questions to shape a useful plan, then adapts it to your own offer, capacity, customer data, and market. The playbook is a starting framework, not a claim that every business works the same way.
What to learn first
- Grade, intake year, campus, application stage, key dates, and the parent's preferred contact method.
Where the money goes
- Enquiry-to-visit and application conversion, capacity by grade, open-day attendance, and cost per enrolled learner.
How growth can compound
- Clear family information → visit → timely admissions support → consented community advocacy.
What to measure
- Qualified enquiries, response time, open-day registrations and attendance, application completion, and enrolment by intake.
Trust and safety
- Protect children's information and images, verify guardian permissions, and route safeguarding concerns to responsible staff. Never imply admission is guaranteed.
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